SEO stands for Search Engine Optimization. It can be defined as a marketing technique, as it
is the process of generating high and quality traffic onto a website by improving
rankings in the algorithmic search engine results.
HOW DOES IT WORK
With over 1.3B websites in existence today, search engines such as Google, Bing, Yahoo
and many only display results based on relevancy of the pages crawled, included in the index
to provide the best answer.
For example when you search for ‘chocolate cake ideas’, the top results are the ones that
are adopting the best SEO practices in Google eyes.
FACTORS OF SEO
There are a few factors to take into account that affects the website’s SEO Here’s a few:
1. A HIGH Domain Authority
Domain Authority (DA) is a metric that shows how much trust
your domain has built over time by a matter of backlinks and age.
2. The Soup Keywords
SEO is all about using the right keywords (Google to the rescue with Google’s Keyword Planner!).
When creating your keywords, you should include as many as possible related to your website,
for instance, a website talking about “laptops” can also include terms such as “personal computers”,
“notebooks”, and many other related synonyms.
3. Website Warp Speeds
It is important to search engines how quickly your site loads. You can use a CDN or cache
to help it deliver content much faster!
4. URL Structuring Basics
The easier your URL is on the eye for you, it will also be easier for search engines.
Here’s two examples:
CAN I DO SEO FOR MYSELF?
The answer to this is quite volatile, because of some of the factors presented. The slightest
amount of knowledge can make a big difference with SEO. There are many free guides on the web
such as this one, and combining this with practice will set you on your way to become a guru.
On the other hand, SEO can be quite complex and quite time consuming depending your website’s
content. That is why there are companies who will do this for you, such as DesignsCode
(https://designscode.space) Lunmea’s website creation, SEO optimization, and much more service
ONE LAST THING
Organic traffic is just the first step towards building a successful website. Don’t forget
you can also get traffic by getting feature on major websites on the first 10 pages of
search engines and social media.
May the SEO be with you.